Muito interessante esse ponto de vista sobre a questão da água. No mínimo é para se pensar:"One of the most visible examples of corporate control of water is bottled water. It is the fastest growing sector of the US beverage market and just three corporations – Coke, Pepsi and Nestlé – make up over half of the US bottled water market. These corporations are privatizing our water, bottling it and selling it back to us at prices hundreds, even thousands of times what tap water costs. They have turned a shared common resource into a $100 billion global market – and one of the world’s fastest growing branded beverages."
Alguns restaurantes estão se juntando ao movimento servindo água de torneira em garrafas de vidro. Somente mesmo através de uma conscientização geral é possível atitudes desse tipo. O site para ler mais sobre a campanha é: http://www.stopcorporateabuse.org/cms/page1353.cfm
Cada vez mais, nós temos o poder de se mobilizar e lutar pelo interesse público organizando campanhas que procurem beneficiar toda sociedade. Essa tendência de pensar no coletivo, se apresenta cada vez mais evidente nas novas gerações.
Segundo Marc Gobé em seu livro Emotional Branding, a "geração Y" que são as pessoas nascidas entre 1977 e 1994 são mais conscientes do que as anteriores. Possuem um forte senso comunitário e tem essa ideologia de transformar o mundo para melhor. Com tantas previsões catastróficas para o futuro, quem sabe isso ainda nos dê um pouco de esperança?
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