Apesar de ter acabado há quase 1 mês, ainda vale a pena dar uma olhada nos trabalhos do Festival de Cannes. Como por exemplo, a identidade visual da Nick desenvolvida pela MTV da Alemanha.
Brief Explanation:
We wanted to create a spot that incorporated the Nick Corporate identity without feeling forced. We also wanted something with an analogue look which related to the every day life of the kids. With that in mind, the idea to put realistic orange objects in the focus of each spot was born. To build a story around convincing orange objects was a challenge but once that was achieved the other two Nick colours, white and green, worked into the design naturally. This helped to give the spots a unique style while maintaining the brand.
Description of how you arrived at the final design:
We wanted to create a spot that incorporated the Nick Corporate identity without feeling forced. We also wanted something with an analogue look which related to the every day life of the kids. With that in mind, the idea to put realistic orange objects in the focus of each spot was born. To build a story around convincing orange objects was a challenge but once that was achieved the other two Nick colours, white and green, worked into the design naturally. This helped to give the spots a unique style while maintaining the brand.
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